Bristol Casino — Future Home of Hard Rock just partnered with one of the state’s oldest theaters in Virginia.
The VA casino announced its sponsorship agreement with the Cameo Theater last week. Under the new agreement, the Cameo Theater’s main stage will be dubbed the “Hard Rock Stage.”
“Live music is a key part of our DNA. Hard Rock is an iconic music brand, with proud and deep roots in the industry. We have a rich legacy of supporting performing artists of all music genres.”
Bristol Casino will help build on existing ‘rich legacy’
Brent Buchanan owns the Cameo Theater. Thrilled with the partnership, he believes it will help sustain a lasting legacy.
The Cameo Theater first opened in 1925. For decades, it housed entertainment for Bristol residents and visitors alike.
But in the 1970s, the theater closed. It remained vacant until Buchanan purchased the property in 2017. Since then, he restored the theater and helped bring back live music.
Partnership could foster Bristol business
But this partnership will add more of an entertainment feel to Bristol Casino — Future Home of Hard Rock.
Virginia casino has more in store for Bristol
In an interview with WJHL 11, the casino’s VP of marketing hinted at more partnerships and events in the future.
“The sky’s the limit,” Marc Deleo told the TV station. “We’re just getting started. We don’t know all the details yet, but definitely a lof of cross-marketing. We’ve already started to fill the shows with our best VIP guests, so there’s a lot more to come.”
According to the Bristol Herald Courier, the spring could feature a variety of bands and tributes. The highlight, though: a live parking lot show feature Billy Idol and Bret Michaels, which could draw upward of 15,000 people.
Upcoming events at Bristol Casino — Future Home of Hard Rock
Bristol Casino — Future Home of Hard Rock offers more than 30,000 square feet of space for patrons. The temporary full-service location boasts 870 slots, 21 tables and a sportsbook.
Officials expect the permanent Bristol casino to open in roughly a year from now.
But if you’re looking for some entertainment at the Bristol location, the casino has you covered these next few weeks.
- Friday: DJ Stacie, 8 p.m.; Julie Williams and The Hired Guns, 8:30 p.m.; Brandon Maddox, 11:30 p.m.
- Saturday: Lauren Cole Band, 5 p.m.; COAL CAMP, 7:30 p.m.; DJ Amy, 10 p.m.
- March 16: DJ Amy, 8 p.m.
- March 17: If Birds Could Fly, 8:30 p.m.; DJ Jessie D, TBA
- March 18: Mac Arnold, TBA; Cash Crop, 11 p.m.