Hard Rock Sportsbook Rebrands App, Hard Rock Bet Now Live In VA

Written By Cole Rush on July 19, 2023
Hard Rock Bet launches in Virginia

Hard Rock Sportsbook is no more. Hard Rock has announced and unveiled a rebrand: Hard Rock Bet.

Hard Rock Sportsbook is still available to users. Those who use the Virginia sports betting app, though, will see the updated name, look and rewards program.

In addition to Virginia, Hard Rock Bet is now live in Arizona, Indiana, Ohio and Tennessee. The biggest reason for this change, though, lies in another state.

Why the change to Hard Rock Bet?


Hard Rock Sportsbook has long been just that—a sportsbook. Now, the company is looking to remix its offering and expand into new spaces, including online casino. Driving the change is Hard Rock Bet’s planned expansion in New Jersey, where its casino and sports betting product will be available in a single app.

In March of 2023, Hard Rock Digital struck a landmark partnership with Playtech, securing access to slots, random number generator games, and live dealer titles. With new capabilities under its umbrella, Hard Rock is aiming to expand, and it needed a brand name to match.

Not much initial user impact in Virginia

The migration brings Hard Rock’s sports betting and online casino platforms into a unified experience. For now, though, Virginia sports betting enthusiasts won’t notice much. Virginia online casinos are not legal, so that part of the app won’t be coming to the Commonwealth.

You may need to update your Hard Rock Sportsbook app if you don’t have automatic downloads enabled. Otherwise, the shift to Hard Rock Bet should be seamless. Your wallet and bets will remain intact.

Searching “Hard Rock Sportsbook” in the iOS App Store now shows Hard Rock Bet as the first non-sponsored result.

Should you have any issues with the updated Hard Rock Bet app, contact customer service.

VA sports bettors can now play Flex Parlays

Chief among the changes to Hard Rock Bet is the addition of the Flex Parlay. The product of a hackathon, Flex Parlay lets users place parlay bets. Instead of needing every leg to win, bettors can pick the number of legs they think will win. For example, you can build a 6-leg parlay and select “5 of 6.” If one leg loses while five others win, you’d get a payout.

The odds, of course, are lower with a Flex Parlay, but it’s a fun twist on a popular bet type. Hard Rock Digital Executive Managing Director and President Matt Primeaux detailed Flex Parlay earlier this week.

He also teases more upcoming changes, noting that the hackathon team responsible for Flex Parlay only placed third in the event.

Hard Rock maintains a strong Virginia presence

Hard Rock Sportsbook VA launched in May of 2022. Hard Rock also came to play in Virginia’s burgeoning land-based industry. Hard Rock Bristol was the first Virginia casino to open its doors when it held a grand opening for its temporary property in July 2022.

Hard Rock’s permanent Virginia casino is expected to measure 30,000 square feet. It will house more than 800 slots, nearly two dozen table games, and a retail sportsbook.

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Cole Rush

Cole Rush writes words. A lot of them. Most of those words can be found at gambling publications such as iGaming Business, Gaming Today, Bonus.com, MidwestSharp.com, ICE 365, and IGB North America. Cole also covers pop culture and books for Tor.com and TheQuillToLive.com. Cole has more than 9 years of experience writing about gambling and entertainment.

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