Virginia sportsbooks posted their most lucrative month yet as revenue in November 2021 surged to nearly $50 million on more than $400 million in wagers, producing a record month of tax revenue for the state.
Virginia has now posted three consecutive months of record revenue, adding to a historic surge of sports betting this fall across the US, according to PlayVirginia, which tracks Virginia’s sports betting market.
“When football and basketball seasons converge, as they did in November, the inventory of games creates a ripe opportunity for sportsbooks,” said Dann Stupp, lead analyst for PlayVirginia.com. “Importantly, it shows that Virginians have more diverse interests than just football, a sign that sportsbooks won’t be giving up the gains made over the past three months once the football season ends.”
November 2021 another big month for VA sportsbooks
Bettors poured $402.6 million in wagers into Virginia’s sportsbooks in November, falling 6% short of October’s $427.3 million, according to data released Thursday by The Virginia Lottery.
Betting volume slipped to $13.4 million per day over the 30 days of November from $13.8 million in October.
But sportsbooks won a record $48.3 million, up 60% from $30.2 million in revenue generated in October and topping the record $30.9 million set in September. After $14.9 million in promotional spending, taxable revenue landed at $29.9 million, yielding a record $4.2 million in state taxes.
Sportsbooks posted a hold, the percentage of all wagers that a sportsbook keeps, of 12.0% for the month. That’s the second-highest ever for the state. Some of that is a result of bad luck on NFL games in November. Some of it is a result of online in-game betting, which typically yields a higher hold than more conventional wagering.
| Month | Handle | GGR | Hold % | Promos | Other deductions | AGR | Taxes |
|---|---|---|---|---|---|---|---|
| September 2023 | $520,304,187 | $54,081,414 | 10.4% | $3,684,887 | $4,780,308 | $45,616,219 | $7,040,532 |
| August 2023 | $319,005,942 | $32,359,888 | 10.1% | $743,076 | $3,711,669 | $27,905,144 | $4,155,221 |
| July 2023 | $293,611,789 | $32,471,396 | 11.1% | $827,332 | $3,433,137 | $28,210,927 | $4,115,218 |
| June 2023 | $325,455,052 | $32,668,024 | 10.0% | $1,318,014 | $4,915,680 | $26,434,330 | $3,939,701 |
| May 2023 | $403,719,160 | $48,144,550 | 11.9% | $1,781,519 | $3,815,651 | $42,547,380 | $6,285,305 |
| April 2023 | $425,982,859 | $45,121,878 | 10.6% | $1,941,696 | $4,247,815 | $38,932,367 | $5,799,965 |
| March 2023 | $511,614,541 | $55,258,910 | 10.8% | $3,802,388 | $3,805,159 | $47,651,362 | $7,413,213 |
| February 2023 | $433,807,108 | $39,766,908 | 9.2% | $7,789,446 | $3,592,213 | $28,385,249 | $4,682,125 |
| January 2023 | $510,982,033 | $49,393,812 | 9.7% | $768,221 | $6,782,949 | $41,842,641 | $6,368,899 |
| December 2022 | $503,075,150 | $50,687,278 | 10.1% | $567,709 | $3,099,072 | $47,020,497 | $7,026,829 |
| November 2022 | $518,818,987 | $57,531,255 | 11.1% | $817,857 | $3,887,949 | $52,825,450 | $7,782,639 |
| October 2022 | $528,029,938 | $51,164,199 | 9.7% | $963,187 | $4,668,013 | $45,532,999 | $6,956,643 |
| September 2022 | $411,273,323 | $53,821,382 | 13.1% | $1,706,116 | $3,722,575 | $48,392,691 | $7,257,403 |
| August 2022 | $284,671,331 | $36,978,897 | 13.0% | $1,140,242 | $4,395,696 | $31,442,959 | $4,474,132 |
| July 2022 | $266,001,583 | $26,024,408 | 9.8% | $396,903 | $4,228,729 | $21,398,776 | $3,060,304 |
| June 2022 | $295,235,271 | $25,965,182 | 8.8% | $7,834,123 | $5,146,174 | $12,984,884 | $1,871,961 |
| May 2022 | $351,452,931 | $42,537,524 | 12.1% | $9,967,230 | $5,045,967 | $27,524,327 | $3,896,270 |
| April 2022 | $399,478,366 | $36,275,264 | 9.1% | $11,253,534 | $4,260,348 | $20,761,381 | $3,040,327 |
| March 2022 | $469,484,017 | $33,700,016 | 7.2% | $14,104,925 | $5,270,649 | $14,324,441 | $2,116,289 |
| February 2022 | $401,889,135 | $27,498,133 | 6.8% | $15,816,234 | $3,797,649 | $7,884,250 | $1,406,280 |
| January 2022 | $485,544,417 | $39,050,067 | 8.0% | $16,850,981 | $3,978,519 | $18,220,567 | $2,876,609 |
| Total | $11,881,227,834 | $1,156,395,943 | 9.7% | $226,144,981 | $123,544,961 | $806,705,998 | $121,905,887 |
“A higher hold percentage is additional evidence that the market is maturing,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayVirginia.com. “Not only have sportsbooks gained more customers, particularly over the last three months, but bettors are becoming more at ease with less conventional forms of betting.”
Virginia sports bettors shifting to basketball?
Over the past three months, Virginia’s sportsbooks have generated $109.4 million in revenue on $1.1 billion in wagers, producing $7.5 million in state taxes.
Football-related wagering has spurred the recent surge in action. But November’s calendar offered just four weekends of football, one fewer than in October, and the Washington Football Team played just three games. Yet sportsbooks made up for the loss of football inventory with a full month of the NBA, as well as the opening of the college basketball season.
“The popularity of football is the industry’s greatest opportunity to attract new customers and expand the market,” Stupp said. “But the importance of basketball is often overlooked. In most major markets it is the highest-grossing sport, a product of the number of games played compared with football. And November’s results show that Virginia is following a similar pattern.”
For more business information and revenue analysis on regulated sports betting in Virginia, visit our PlayVirginia.com/revenue page.
