SI Sportsbook has officially launched in Virginia, marking 14 sports betting brands now available to bettors.
Let’s take a look at the new sportsbook and discuss what you can expect from this VA sports betting platform.
SI Sportsbook launches in Virginia
Known as one of the world’s leading online wagering and gaming companies, UK-based 888 Holdings entered the United States through a partnership with illustrious publication brand Sports Illustrated.
The brainchild of these two names, SI Sportsbook, then made its debut in Sept. 2021 when it launched in Colorado. Virginia is now the second state to welcome the operator.
Using 888’s enhanced technology, the sportsbook offers a full-service platform with enhanced options and features. Its user-friendly design highlights competitive site odds based on official sporting league data. 888 President Howard Mittman spoke eagerly of the launch, saying:
“We are delighted to launch SI Sportsbook in Virginia. Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners.”
The sportsbook also intends to create future player engagement experiences through integrated digital feeds and widgets on the Sports Illustrated website.
SI Sportsbook in Virginia & beyond
After a successful Virginia launch, Mittman says 888 plans to introduce its sportsbook to additional states:
“With its growing base of sports betting fans, we believe that Virginia will play a significant role in the continued development of SI Sportsbook over the coming months. Expanding further in the U.S. market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.”
The sportsbook’s future success, however, relies greatly on its current capability in Virginia. Now that it’s made a home in the state, the brand intends to contribute to the local Virginia community.
By applying particular focus to minority groups, 888 looks to promote diversity and generate opportunities within the state. Its first way of doing this is by joining forces with Virtual Entertainment Partners LLC, a Virginia-based, SWaM certified company that is entirely African American and female-owned.
Future Virginia sportsbooks
SI Sportsbook and Betway were the most recent operators to gain launch approval from Virginia. And they’ll likely be the last for the foreseeable future. Two unnamed operators are currently pursuing mobile-only licenses, though anticipated launch dates remain unknown.
The state’s only other sports betting licenses remain reserved for Virginia’s fifth casino operator and a future professional sports team.