Unibet Virginia’s Debut Marks 7th Operational Sportsbook In VA

Posted on April 28, 2021 - Last Updated on May 3, 2021

Just a week after receiving its sports betting permit, Unibet Virginia is now operational as the seventh sportsbook live in the commonwealth.

The Virginia Lottery issued a temporary permit to Unibet Interactive, Inc. on April 21. Then, on Wednesday, Virginia sports bettors could begin wagering at the sportsbook.

Old Dominion now has 10 licensed Virginia sportsbooks. Unibet joins industry veterans such as FanDuel, DraftKings, and BetMGM in VA.

However, can Unibet be competitive in a market dominated by two of those rivals? Well, it’s certainly coming out strong with a competitive offer for new customers.

Unibet Virginia looks to woo new players

The VA Lottery recently provided an update on the first two-plus months of sports betting in Virginia. The commonwealth’s first operator, FanDuel, was online on Jan. 21. Additional sportsbooks joined the fray in the following days and weeks.

Since that market launch, FanDuel has jumped out to a dominating lead. In fact, the sportsbook, which has a partnership with the Virginia-based Washington Football Team, handled 53% of the $628.7 million that Virginia bettors wagered through March 31.

SportsbookPermit approval dateLaunch date
FanDuel1/20/20211/21/2021
DraftKings1/24/20211/24/2021
BetMGM1/24/20211/27/2021
BetRivers1/26/20211/27/2021
William Hill1/27/20212/2/2021
WynnBet3/4/20213/11/2021
Unibet4/21/20214/28/2021
Bally's3/15/2021TBA
Golden Nugget3/15/2021TBA
Barstool3/15/2021TBA

Can Unibet cut into that lead? In an effort to do so, the company has an attractive sign-up offer.

New players can receive $100 in free bets (five $20 bets) even without a deposit. Then, if you do make a deposit, Unibet will make your first cash bet a risk-free wager, with a minimum of $10 and a maximum of $1,000. If you lose that bet, you’ll receive a refund in bonus money equal to the amount of your losing wager.

Unibet customers will also receive $25 as a refer-a-friend bonus, and additional opt-in bonuses are offered regularly.

Claim Your Free $100 At Unibet Sportsbook
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+$100 Free On Sign Up
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First impressions of Unibet

Unibet offers all of the most popular betting markets and wagering types. On Wednesday alone, you could bet on the day’s MLB, NBA, NHL, soccer, and tennis slates. You could also place an early wager on this weekend’s NASCAR, UFC, Formula 1, PGA Tour, and other events.

In fact, even before noon, Unibet had 39 live betting events available, mostly with overseas sports leagues. Additionally, those live wagering offerings will expand with a new bet-overlay live streaming player. Initially, though, that technology will be geared toward European sports events.

The desktop version of Unibet Virginia was accessible upon launch. Ultimately, a Unibet Virginia app will be available for both Apple and Android devices.

Once you sign up for a Unibet account, you’ll find your free wagers, as well as some other promotions, available under the “My Boosts & Offers” tab.

Savvy VA sports bettors will also be happy to see a special no-sweat bet offer. Unibet’s “No Brainer” promo is for Thursday’s Washington Capitals game against the Pittsburgh Penguins. As the offer reads:

“Washington Capitals to record 1 or more shots on goal in Capitals v Penguins (4/29)”

With +100 odds and a $25 max wager, it’s an easy way to kick off your Unibet experience with essentially a guaranteed winner.

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Dann Stupp

Dann Stupp is a longtime sports journalist who’s written and edited for The Athletic, USA Today, ESPN and other outlets. He lives in Lexington, Virginia.

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