William Hill In Virginia Is Now Caesars Sportsbook, Adds Caesars Rewards

Written By Dann Stupp on August 3, 2021 - Last Updated on July 28, 2023
Caesars Sportsbook

The William Hill brand is no more in Virginia, so if you’re a WH player in Old Dominion, you’ll notice a new name for the sports betting app: Caesars Sportsbook.

Officials announced the change to the Virginia online sportsbook on Monday. By Tuesday, Aug. 3, the new branding was on the William Hill URL and desktop version of the site.

Additionally, by using their previous WH login credentials, customers could log into the Caesars VA app for iOS and Android.

The new unified sportsbook app will operate much like the old one. However, there’s one notable addition: the addition of the Caesars Rewards loyalty program.

Why the William Hill to Caesars Sportsbook rebrand

This latest move is part of Caesars’ ongoing acquisition of William Hill. With the move to the Caesars name, the Virginia sports betting platform now uses the Liberty technology platform.

A massive marketing campaign themed “Play like a Caesar” has ushered in the change. (Perhaps you’ve seen the advertisements featuring – because, why not – comedians JB Smoove and Patton Oswalt.)

Caesars relayed the following info to Virginia customers via email on Tuesday:

“Remember that even though your app will have a new name and logo, your login info, account info, and account balance, and any open bets will all remain the same. If you have auto-updates enabled, then you should be all set! If not, please update your existing William Hill app to the new Caesars Sportsbook app.”

In addition to being more “nimble” to cater to customers, Caesars officials are promising plenty of other benefits with the transition.

As Caesars Entertainment CEO Tom Reeg said:

“The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience.”

William Hill was a mid-level player in VA

If Caesars wants to reign over Virginia, it needs to expand its empire.

Currently, FanDuel VA (49.5% market share through June) has the crown. DraftKings VA (25.4%) and BetMGM VA (16.4%) also have a double-digit share in the market, which launched Jan. 21.

William Hill, meanwhile, had taken 7.1% (roughly $94 million) of all Virginia sports bets through the first half of the year. That ranks it fourth out of VA’s current seven sportsbooks, which also include BetRivers (1.1%), Unibet (0.3%), and WynnBET (0.3%).

Together, those books made Virginia the fastest state to reach $1 billion in wagers.

The rebrand comes at a key time for Caesars. With the 2021 NFL and NCAA college football seasons kicking off in a matter of weeks, sportsbooks will enter their busiest part of the year.

Caesars Rewards in Virginia

With the move to Caesars, sports bettors can now enjoy the company’s popular loyalty program, Caesars Rewards.

With each wager placed, players earn points in the form of “Caesars Rewards Tier Credits” and “Reward Credits.” They can be redeemed for free play, dining, and VIP entertainment experiences at Caesars’ 50 properties that are located in 16 states.

Some nearby locales include:

  • Harrah’s Cherokee Valley River (North Carolina)
  • Harrah’s Cherokee (North Carolina)
  • Horseshoe Casino Baltimore (Maryland)
  • Harrah’s Philadelphia (Pennsylvania)

Players can redeem rewards online or in person at Caesars properties. As players acquire more credits and move to a higher tier, the perks get even better.

Caesars Sportsbook in nearby DC, Maryland, Tennessee

In Virginia, the app will simply be called Caesars Sportsbook. However, in states that require in-person registration, it will be called Caesars Sportsbook by William Hill.

In addition to VA, Caesars is operational in:

  • Colorado
  • Indiana
  • Iowa
  • Michigan
  • New Jersey
  • Tennessee
  • West Virginia

Caesars also has its eyes on Maryland, which could be live with legal sports betting by the end of the year.

Meanwhile, in neighboring Washington, DC, Caesars is part of Capital One Arena. Sports bettors can place retail wagers at a dedicated in-arena sportsbook. They can also place online wagers via the Caesars app in a two-block radius around the venue, which is home to the Washington Capitals and Washington Wizards.

Photo by Dreamstime / Tomert
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Dann Stupp

Dann Stupp is a longtime sports journalist who’s written and edited for The Athletic, USA Today, ESPN, MLB.com and other outlets. He lives in Lexington, Virginia.

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