WynnBet Plants Its Flag At Martinsville And Richmond With NASCAR Betting Lounges

Written By Derek Helling on March 18, 2021 - Last Updated on August 4, 2022

Any NASCAR driver knows when you’re off the pace, it’s time to make aggressive moves. With plans for WynnBet Sportsbook lounges at both Martinsville Speedway and Richmond Raceway, WynnBet is taking that approach.

The online sportsbook just launched in VA a few days ago, putting it a bit behind the first VA sportsbooks to hit the pavement. Its presence at two of the most popular venues in Old Dominion could close that gap fast.

Details on the WynnBet lounges

At both properties, racing fans will get an opportunity to visit the special sections, adorned with WynnBet signage. Construction should begin soon. Most betting lounges inside stadiums offer a lot of the aesthetics of retail sportsbooks. That includes multiple televisions, special seating, and unique beverage/food options.

There won’t be any betting windows or kiosks in these lounges. All the sports betting will take place on guests’ phones. That doesn’t mean there won’t be any incentives to spend a few minutes in the lounges, though.

WynnBet announced plans to expand its offering of NASCAR betting markets. That includes in-race wagers, which will give spectators at both/either track(s) an edge. Sidelining (the advantage that in-person spectators have over bettors who aren’t physically at events because the spectators are watching events in real-time) is still a very real factor in live betting in the USA.

“We congratulate our partners at WynnBET on being awarded an online sports betting permit in the Commonwealth of Virginia,” said Martinsville Speedway President Clay Campbell. “Through our NASCAR partnership, we will work together to provide fans with an unforgettable experience on and off the track as WynnBET brings a new premium experience to our loyal race fans.”

“We welcome WynnBET, an authorized gaming operator of NASCAR, as a licensed mobile sports betting operator in Virginia,” said Richmond Raceway President Dennis Bickmeier. “We look forward to working closely with WynnBET as they launch the premier sports betting platform in the Commonwealth and expand our economic impact across the state.”

While these deals focus on encouraging race fans to download WynnBet’s app, that could be just a time trial. As the gambling market in VA matures, the parties could really open it up.

Lounges great way to convert new customers on site

It’s possible that WynnBet could offer special promos just to those visiting these lounges. The sportsbook app could use the same geolocation technology it already employs to verify VA bettors are within the state’s borders. So far, Wynn hasn’t announced any such deals.

Another possibility for the future is these lounges expanding into retail sportsbooks. VA law allows for sports stadiums to apply for brick-and-mortar licenses. To date, neither track has acknowledged plans to do so publicly.

The VA Lottery may not issue any retail licenses until casinos are ready to roll with their retail books. If that’s the case, the lounges won’t see conversions for years. If that does happen, WynnBet has an inside track to operate the books at both raceways.

VA could become as hot of a spot for NASCAR betting as it already is for the sport in general. With its primary position, WynnBet wants to drive that distinction.

Photo by AP / Chris O;meara
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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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