WynnBET To Integrate Wynn Rewards Into Its Virginia Sports Betting App

Written By Dann Stupp on August 20, 2021 - Last Updated on July 31, 2023
Wynn Rewards

The comprehensive Wynn Rewards program is coming to the WynnBET VA sports betting app.

Officials announced the ongoing integration on Thursday. They said it should be completed in Virginia by the end of the month.

The integration will include online sports betting. It’ll also include Wynn’s iGaming platforms, which aren’t available in Virginia but can be found in other US states.

Although VA sports betting is currently all online, the Wynn Rewards program gives players an opportunity to enjoy some real-world experiences.

How Wynn Rewards program works

Players will earn points with mobile, desktop, and on-property play. Once players are ready to cash in, they can use the points for online play. Or, they can use the points in-person.

The latter option includes hotel room stays, meals, in-person experiences, and on-property play its properties:

“One of WynnBET’s unique advantages is its connectivity to the best-integrated resorts in North America,” Wynn Interactive CEO Craig Billings stated.

Officials are also looking to reward early adopters. According to the announcement, current WynnBET players whose historical play qualifies them for a higher tier will receive an automatic upgrade ahead of the NFL season.

Here’s how it works:

“Wynn Rewards includes three member tiers: Red, Platinum and Black. FREECREDIT and COMPDOLLARS, two key tenets of Wynn Rewards, are now available for WynnBET players to earn. FREECREDIT and COMPDOLLARS are simultaneously earned through WynnBET when a customer places a sports wager or plays online casino games (New Jersey and Michigan only). Redemption of COMPDOLLARS can only be redeemed for experiences at physical Wynn Resorts properties such as hotel stays, food and beverage, and retail and spa treatments while FREECREDIT can be used for mobile, desktop and select in-person gaming.”

Can WynnBET rewards draw new customers?

Will Wynn Rewards be a difference-maker for WynnBET?

That’s clearly the hope. After all, WynnBET has struggled to gain much traction in Virginia, despite its current risk-free bet of up to $500 for new customers.

The sportsbook formally launched on March 11, and it was the sixth Virginia online sportsbook. Unibet VA (April 21) and Barstool Sportsbook (Aug. 10) launched afterward.

However, WynnBET has been unable to make much of a dent into the market share that FanDuel (49.5% through July), DraftKings (25.4%), and BetMGM (16.4%) quickly snatched up with their January launches.

Virginia Lottery estimates put WynnBET’s Virginia market share at just 0.3%.

Photo by AP / John Locher
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Dann Stupp

Dann Stupp is a longtime sports journalist who’s written and edited for The Athletic, USA Today, ESPN, MLB.com and other outlets. He lives in Lexington, Virginia.

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